Target Audience

There are two things every music magazine uses to help bring in their target audience as well as the main cover star. They are pugs and screamers! Pugs are used to offer prizes mostly to the target audience thus making them want to by it so they have a chance of winning. They are scene on most front covers in a circle.The pug of this front cover of NME is the circle saying 'Farewell Astoria'. This does not contain a competition as pugs can also be used to mention a famous place to once again bring in target audience as the fans will know all about the place and will want to read about it, however pugs are mostly used for competitions. There is also a screamer on this front cover and it is at the top about Arctic Monkey's new album. Screamers opt as another big interview or story in the magazine but is not the main cover line. This is to make the target audience think 'what two big stories' wanting them to buy the magazine even more. Pugs and screamers are incredibly useful when trying to pull in target audience and when I make my real front cover I will plan to use appropriate one's to help me reach my target audience.

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